Branding

Robinson Sport Medicine 2021 / Print & Digital

Robinson Sport Medicine

As a freelancer, I had the honour to work with numerous local Hamilton businesses and entrepreneurs. One of those great clients was Dr. David Robinson and his wife Cindy. Dr. Robinson decided to open up his practice during the Pandemic. In collaboration with them, I designed a logo, letterheads, business cards, notepads, referral sheets, prescription pads and social media graphics.

Role:
Graphic Designer

Date:
Winter 2021

Facebook:
Doctor Robinson Sport Medicine

Yale University School of Art 2021 / Print & Digital

Yale University School of Art

Part of my web design course at McMaster was to redesign an existing website. Since I have a passion and understanding of the arts, I decided to redesign the Yale University School of Art’s website.

This website although creative had many problems such as poor UI/UX design, broken pages and links to mention a few things. Over a period of 12 weeks, we were tasked with discovering goals and competitors, creating personas with jobs stories and scenarios, designing layered task analyses and diagrams, and finally sketching and creating wireframes.

This project gave me a greater understanding and appreciation of what goes behind the scenes in creating a website. Every step is as important as the next in order to create a successful website. Please take a look at the brand guidelines that I created to help me guide into designing a cohesive site, then watch a video presentation I created that goes more into dept into designing this site. I also invite you to take a look at the original site and compare it with my suggested wireframes on what the new site would look like.

Role:
Graphic Designer

Date:
Winter 2022

File:
Yale University Brand Guidelines

Video Presentation:
https://youtu.be/NXVRHMYkx04

Original Website:
art.yale.edu/

Proposed New Website (Wireframes):
Yale School of Art

Logos