CityKidz

One of my strongest skills is creating compelling direct mailing pieces that reach their goals. As part of the CityKidz fundraising plan, each year we create 4 direct mailing campaigns. This particular campaign is their biggest since it runs in the fall for their Christmas fundraising.

This year we decided to run a Predictive Eye Tracking test which predicts the outcome of eye tracking based on generated data and AI algorithms. Basically, it will identify the flow of human attention through our direct mailing pieces, specifically our appeal letters.

Based on that information, I implemented couple of changes. I removed CityKidz’s mailing information and replaced it with a strong call to action. Then added our main graphic of a child with a QR code. Finally I created a section that shows our donors what their donations would contribute. See the image comparison below to see all the changes I made after running the Eye Tracking test. By implementing these changes we were able to acquire 75 new donors.

Role:
Graphic Designer

Date:
Fall 2022

CityKidz

As part of CityKidz fundraising initiatives, the first appeal of the year revolves around its food appeal. Since we’ve implemented changes from the Eye Tracking Test that were performed in the fall of 2022, we have noticed an increase in donations.

With all our appeals, I design the appeal letterhead, envelope, BRD (donation slip), return envelope, print/digital ads, and web pages (landing, donation, thank you). I am also in charge of testing our donation forms, implementing metadata, refurl links, troubleshoot any online transactions and more.

Role:
Graphic Designer

Date:
Winter 2023

Landing Page:
citykidz.ca/share-a-meal/

CityKidz

As a non-profit, CityKidz has a duty to report back to its supporters and donors in various ways. Once a year, I’m in charge of creating an annual report that contains infographics, stories, updates and more. I collaborate with our in-house writer to tell stories by creating an outline, stories and data.

Role:
Graphic Designer

Date:
Spring 2022

File:
CityKidz Annual Report 2021

Microsite:
citykidz.ca/2021-impact-report/

CityKidz

Every year, CityKidz releases two newsletters one in the winter and one in the fall. This particular newsletter showcases the CityKidz Gift of Christmas campaign.

Our in-house Content Coordinator gathers all the content and I am in charge of creating the layout, editing photos, designing a creative-themed graphic, and setting the files for print.

Role:
Graphic Designer

Date:
Winter 2023

File:
CityKidz Newsletter 2023

BobSummers Landscaping

I am always eager to learn and welcome any opportunity to grow. Serving my clients with the best services require that I stay up to date with the latest trends, technology and skills. In 2020, I enrolled for the Web Design program at McMaster University and I am scheduled to finish in Winter 2024.

One of my favourite projects so far was to design a complete website for a fictional entrepreneur and his landscaping business called BobSummers Landscaping. We were asked to design a simple logo and a website with a minimum of 4 pages. Those pages had to include all your regular pages while implementing web accessibility standards and compliance.

Role:
Graphic/ Web Designer

Date:
Winter 2021

Website:
bobsummers-landscaping.ca

Big Red Bus

For another of my school projects, we were asked to team up with other classmates to either create or renew a real-life website. I had proposed to my team that we work on Big Red Bus, a subsidiary website of CityKidz.

Big Red Bus is the online platform where CityKidz provides additional programming to its participants. Since I am the graphic designer at CityKidz, we all agreed that I would be the our team’s leader, the leader designer and the liaise between our team and CityKidz.

As the team leader I scheduled our team’s meetings, delegated work to my other teammates, provided design feedback and checked that all coding was properly written and working.

Our team proceeded with creating client proposal of the steps we would take to renew their website by creating personas with goal and scenarios, suggesting a cleaner architecture model, the site’s requirements and timelines.

We then proceeded by creating and presenting sketches, wireframes, and prototypes to our client for approval based on the brand guidelines they provided. These guidelines were designed by me with the assistance from our writer at CityKidz. From then we proceeded to create a website that was both fun, engaging and informative.

Role:
Lead Graphic and Wed Designer

Date:
Spring 2022

Brand Guidelines:
CityKidz-BigRedBus-Guidelines

Client Proposal:
CSW-Proposal

Original Website:
bigredbus.ca

Proposed New Website:
citykidz-bigredbus.ca

Robinson Sport Medicine

As a freelancer, I had the honour to work with numerous local Hamilton businesses and entrepreneurs. One of those great clients was Dr. David Robinson and his wife Cindy. Dr. Robinson decided to open up his practice during the Pandemic. In collaboration with them, I designed a logo, letterheads, business cards, notepads, referral sheets, prescription pads and social media graphics.

Role:
Graphic Designer

Date:
Winter 2021

Facebook:
Doctor Robinson Sport Medicine

Yale University School of Art

Part of my web design course at McMaster was to redesign an existing website. Since I have a passion and understanding of the arts, I decided to redesign the Yale University School of Art’s website.

This website although creative had many problems such as poor UI/UX design, broken pages and links to mention a few things. Over a period of 12 weeks, we were tasked with discovering goals and competitors, creating personas with jobs stories and scenarios, designing layered task analyses and diagrams, and finally sketching and creating wireframes.

This project gave me a greater understanding and appreciation of what goes behind the scenes in creating a website. Every step is as important as the next in order to create a successful website. Please take a look at the brand guidelines that I created to help me guide into designing a cohesive site, then watch a video presentation I created that goes more into dept into designing this site. I also invite you to take a look at the original site and compare it with my suggested wireframes on what the new site would look like.

Role:
Graphic Designer

Date:
Winter 2022

File:
Yale University Brand Guidelines

Video Presentation:
https://youtu.be/NXVRHMYkx04

Original Website:
art.yale.edu/

Proposed New Website (Wireframes):
Yale School of Art